ED HALE AND CREW BEGIN RECORDING NEW ALBUM — FOLLOW UP TO BALLAD ON THIRD AVENUE

Ed Hale and a handful of his fellow Transcendence members are in the recording studio in New York City this week and have begun work on a new album, the followup to last year’s commercially successful Ballad On Third Avenue. Their band, Ed Hale and the Transcendence, have a new album being released September 6th — the long awaited rock-opera concept album All Your Heroes Become Villains, on Dying Van Gogh Records. This new album the band just started recording will be released as an Ed Hale “solo album”, not to be confused with Ed Hale and the Transcendence. (confused yet?) Ed Hale’s solo albums tend to be quieter, more tame and on the acoustic side, though they usually feature the same roster of musicians he has worked with since first appearing in the public eye in 2002 with his eclectic debut, Rise and Shine.
Although Ballad On Third Avenue is still active and going strong on radio — the second single “New Orleans Dreams” is scheduled to hit Hot AC radio stations all across the US, the UK, and seventeen countries in Europe on August 15th — the band felt that they just might be able to “squeeze in a few weeks in the recording studio to complete a new batch of songs” before promotional and touring efforts begin in earnest for the All Your Heroes album. The “new batch of songs” will most likely be a full length of 10 to 12 songs and follow in the same footsteps sonically as Hale’s last solo effort: stripped down acoustic singer/songwriter whisper-pop. The style was new territory for Hale, who has largely been associated with the “alt-rock” genre over the years.  But the new format treated the singer well, fueled by the first single “I Walk Alone” which garnered airplay on over one-hundred Triple A radio stations across the United States, bringing Hale’s music to a whole new legion of listeners and fans.
The new album is tentatively being called Born to Lose, at least as of today, based on the song of the same name. But things can change quickly and dramatically in Hale’s camp as those close to the artist know only too well. The album was originally slated to begin recording on June 1st and was going to have Hale attempting to create a contemporary hit Top 40 album; but the idea was vetoed by Dying Van Gogh Records label mate Roger Houdaille, who is producing the album. “Ed already has enough songs to record ten more Ballad On Third Avenues if he wants to and right now that’s how people relate to him. So I don’t think we should mess with that. I didn’t think it was a good idea for him to jump into a totally different sound again after only one album. Especially now that he is starting to get more attention and momentum. He can do his Top 40 album later,” offered Houdaille with a laugh.
Hale reports that he has been brushing up and learning to play a host of new instruments over the past few months in preparation for the album, including the ukelele, balalaika, mandolin, autoharp, glockenspiel, dulcimer, Persian setaar, a chinese guqin zither (really?!), and the Turkish oud. “If I’m not going to get my shot at recording a Top 40 album right now then at least I want the new album to go in somekind of new direction. I don’t want it to be “Ballad On Third Avenue part two.” So I figured why not try to make something as organic as we can… you know like we’ll use all these traditional stringed instruments from all over the world to mix things up a bit, but still make it sound like a modern record.” “Mixing things up” is certainly territory Hale and company know well. The band’s debut disc Rise and Shine was a world-music meets modern rock fusion that included musical styles from all ends of the earth and back that turned more than a few heads, earning the band two hit singles in the process. The band has continued to change and evolve its sound with each successive release, challenging listeners to keep up with their fervent quest for the new and different. The rapid and prolific pace at which the band records and releases albums on that quest culminated in what many believe is their best album to date, 2005′s Nothing Is Cohesive.
But that was over five years ago. Since that album’s release, Hale or “the band” have recorded four more albums, two of which have yet to be released: All Your Heroes Become Villains, scheduled for release in September of this year, and The Great Mistake, scheduled to be released in January 2012. In the meantime fans can look forward to what awaits on this new new album. Hale and his merry men of Transcendence plan on staying in New York for most of the summer or until they finish the project. No release date is set yet.
Randy Foster
Ascot Media and PR

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