Shooting wrapped up this weekend in New York City for the newest music video for singer/songwriter Ed Hale’s song “New Orleans Dreams” which is scheduled to be released as a single to commercial radio stations in the US, the UK, and seventeen countries in Europe on August 15th. This will be the third proper single from Hale’s latest album Ballad On Third Avenue, the most successful album to date of Hale’s solo career. The song follows in the footsteps of the album’s first hit single “Beautiful Losers (Ballad On Third Avenue)” which tore up college radio charts in late 2009, followed by “I Walk Alone” which broke the singer into a brand new radio format known as Triple A on over one-hundred stations nationwide throughout 2010.
Hale and crew were sure the next single from his new album was going to be the opening track “Scene in San Francisco”, an obvious choice and a standard throughout Hale’s tour dates over the last eighteen months. The band has not performed “New Orleans Dreams” live in concert even once so far. But that was before the BP Oil Spill and the spring floods that hit the South earlier this year; scenes that captivated America and broke hearts all over the world. It was then that the singer’s record label (Dying Van Gogh Records) decided to switch gears and release the poignant and politically-flirtatious ballad “New Orleans Dreams” instead. A clear stand-out on the album as a whole, “New Orleans Dreams” is an acoustic guitar and harmony driven ballad that calls to mind Simon and Garfunkel, Kings of Convenience, and Belle and Sebastian; the only problem being that the song clocks in at just over six minutes long — not exactly the made for radio airplay 3’30″ that is expected in today’s highly structured attention deficit music market. One of the biggest radio promotions company in the US approached the singer’s label and offered to take the song to a yet another new radio format, Adult Contemporary, for the singer who has primarily been associated with the Alt Rock genre, if the label could provide a shorter radio remix that is. That task was handled by producer/engineer extraordinaire Zach Ziskin of Funny Monkey Enterprises, a longtime colleague of the Transcendence camp. Fans will soon be able to hear the new shorter polished and primped radio remix of the song on radio all over the US and Europe when it hits come August.

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