For long-time colleagues, coworkers, family, fans and friends — YOU DID IT! The long awaited new studio album from Ed Hale and The Transcendence, All Your Heroes Become Villains, officially hits retail and online music stores at midnight on November 15th. In the meantime, it hit College Radio stations all across America last week, three-hundred and fifty of them to be exact, and debuted at #16 on the CMJ(College Music Journal) Most Added Chart! This is the highest debut on the College Radio Chart in the band’s nine year history.
Each and every member of the band is ecstatic that this album is finally being released after so long and so much work; even better that it was received so well in its first week out to college, satellite and non-comm radio stations. All Your Heroes… is the band’s fifth studio album and was a long time in the making as many of you know. Ed Hale and crew first started tracking the foundational songs for the album at Criteria/The Hit Factory in 2004! After a long hard bumpy ride with all the changes in the music industry, a professional and official release of this album seemed nearly impossible; which was a major bummer for the band, because we honestly believe that All Your Heroes Become Villains is the best album we’ve ever made. But with a whole lotta persistence, years of work in the studio, more phone calls, video conferences, lunches, meetings and pavement pounding than we’d care to remember, it’s now official.
Transcendence first and foremost is a “band.” Featuring Ed Hale on vocals and guitar, Fernando Perdomo on guitar and bass and vocals, Ricardo Mazzi on drums, Allan Gabay on piano and keyboards, and the inimitable Roger Houdaille on Bass guitar and vocals. But we also had a ton of help from other local and national guest musicians while creating this album, which is the darkest, heaviest, moodiest, “thickest” for lack of a better word and most ambitious album of our career together. Singer/songwriter/producer/engineer Zach Ziskin added some additional lead guitar work. Karen Feldner as always lent her beautiful vocals. Dee Dee Wilde added additional background vocals. As did Matthew Sabatella. Leor Manellis added extra drumming. And Emiliano Torres added trumpet. (We still cannot remember the name of the guy who played the trombone — if you know, please drop us a line). DJ Kamran Green flew in from California to add trance-hop loops and beats.
The album was produced and mixed by Ed Hale and Fred Freeman at Dungeon Recording Studios. Rudi Meewuen and Joe Syring acted as second engineers. Gina Rowland took care of the artwork and band photography – along with Starbucks every morning. Susie Aminian and Flavia Molinari took care of the CD packaging. The album is reaching national media in America by Janelle Rogers and her team at Green Light Go PR and European Media by James Parish and Jay Taylor at Prescription PR in the UK. Ariel Publicity and Cyber PR are handling online promotions. Reverend Moose and Ryan Prieto at The Syndicate are handling College Radio Promotions. And Commercial radio at Adult Contemporary is being handled by South Beach Marketingand Promotion’s Amanda Alexandrakis. Big thank yous also to the DJ Holly Haze for her ears re the first single “Blind Eye.” And also to Johnny Chiba at CMJ for all his support. We couldn’t have created this album, nor the buzz around it without any one of these talented individuals. Thank you to all of you!
ED HALE NEW SOLO ALBUM DEBUTS AT #14 ON COLLEGE RADIO MOST ADDED CHART
Turning the volume down low and showing a softer side has paid off for Transcendence singer and chief songwriter Ed Hale on his newest solo offering. The life or death drama and pathos and over the top emotionalism and passion that listeners are accustomed to hearing from the vocalist are still intact on the new solo set; in fact they’re even more highlighted due to the toned down and hushed atmosphere created by Hale, who co-produced the album along with fellow Transcendence guitarist (and Dreaming In Stereo frontman) Fernando Perdomo. Not only will Ballad On Third Avenue be the singer’s first album to receive airplay on commercial radio nationwide out of the gate, but the new acoustic whisper-pop collection of 11 songs debuted at #14 on college radio’s CMJ Top 200 Most Added Chart this week, the highest debut in the singer’s 20 year career. Out of 200 albums currently spinning on college radio this week it is a remarkable achievement considering Hale has not toured in several years and is a relative unknown compared to the behemoth his better known band Transcendence has become over the last ten years.
Besides a praise-worthy debut, the album also notably picked up several key taste-maker stations including WKBU of Drexel University, WONC in Chicago, IL, and Newark’s WSOU – stations that usually indicate just how well an album might fare months before the final numbers are calculated. If commercial radio follows suit and is successful for Hale’s new solo effort (his first single “I Walk Alone” will be released to Triple A stations all over the United States on August 2nd), Transcendence may find themselves attempting to transcend not only thier own past successes, but the current success of a very edgy strategy – three members of the group have all released successful solo albums this quarter (bassist Roger Houdaille fronts the indie rock sensation of the month Ex Norwegian who have taken the music blog world by storm). The success of the singer’s new solo album only adds to the excitement and anticipation for the band’s new album All Your Heroes Become Villains due to be released in September of this year.