GET READY TO ROCK! INTERVIEW WITH ED HALE

1. What are you currently up to?
a.       Currently up to our necks is what we’re up to! Total madness. But a very cool kind. Semi-controlled madness. Just a lot of incredible things happening right now all at the same time. It’s a thrill and a rush for sure. But it also requires extreme focus and attention, which isn’t usually the stuff of artists if you know what I mean… More than anything else I’d say we’re all very excited about the upcoming release of the new Transcendence album All Your Heroes Become Villains. It’s hitting retail and digital stores all over the world as we speak and people are loving it. The concept of the album is resonating with people at this time. One critic called it “The perfect soundtrack to a beautiful apocalypse.” That pretty much sums it up I’d say. So that’s a good thing. Right now t’s making a big splash on College Radio here in the States.
b.       Oddly enough, at the same time we’ve got this other thing happening with my last solo album Ballad On Third Avenue which was totally unexpected. The second single “New Orleans Dreams” has been climbing up the Adult Contemporary charts here in the US and spinning in 21 other countries. Including the UK of course. Right now the song is currently #10 in the US. Because of this, there’s a whole new interest in this solo album. We didn’t see this coming. So we’re literally working PR and promo on two totally different albums at once by the same artist. AND trying to book two separate tours to support these two very different albums. It’s insane.
c.        We’re doing a ton of press, which is always fun, and at the same time we’re working on the music videos for the “Villains” album. Of course we are also planning the US tour, deciding which cities to hit and which other countries to books some shows in. That’s a daunting task. But obviously well worth it once we’re on that stage. We love performing live. It’s THE rush of all rushes. If that doesn’t sound like enough, we’re also in the studio and just about halfway through recording two new “Ed Hale solo albums”. We’re still attempting to get our minds around what these new albums ARE… what their all about… We recorded about 20 songs so far and we’ve found that about a third of them sound like Adult Contemporary, a third of them sound like a more mellow singer/songwriter vibe, and another third sound more like they belong on a Transcendence album. They’re more alt-rock. It’s weird how we work like that. It confuses some people… but not us. We’re used to it.
d.       And of course there’s the mysterious The Great Mistake album that we still haven’t officially released, but it’s been sneaking around the internet for a few years. We just found the master tapes and gave them a listen and they sound incredible. Just over the top raw garage rock but catchy as hell. So now we are all involved in this heated debate as to “when should we release this new-new album?” It obviously doesn’t make sense for us to release it now. And yet it sounds so damn good we want to! Take French band Phoenix and mix it with some Strokes and Vampire Weekend… add some early seventies Rolling Stones, Velvet Underground or Wolf Mother and you get a pretty good idea of what the sound of this new new album sounds like. It’s done. Just needs to be mastered. I can’t wait for everyone to hear it. I just love it.

Read the other 11 in-depth questions and answers here: http://reviews.getreadytorock.com/blog/_archives/2012/1/3/4971094.html
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ED HALE AND TRANSCENDENCE SIGN DEAL WITH LEADING UK MUSIC PR AGENCY

Hot on the heels of the announcement of the official release date for their first album of new material in over four years, the much anticipated All Your Heroes Become Villainsalbum, the Brit-pop/Modern Rock group Ed Hale and the Transcendence have just been signed by Great Britain’s leading Music PR Agency, Prescription PR. Prescription PR is the leading music PR, music promotion and digital marketing agencies in the UK, based near London, and home to such artists as Rufus Wainwright, Eddie Izzard, the Kinks, Pink Floyd, and Beck. A seemingly perfect fit for the eclectic genre-defying Hale and Transcendence, who many US media outlets over the years have mistakenly identified as “a British rock band” in the press.
“I think it’s just because we are always classified as a Brit-pop band,” bassist Roger Houdaille claimed. “Our sound is a lot more U2 or Radiohead or Coldplay than the American rock bands. We don’t even know the names of most of them honestly. The US rock market has become so formulaic and perfect sounding if a band wants to be on the radio. There’s no room for experimentation or veering from all these very strict rules.”
“Yeah exactly,” chimes in singer/guitarist Ed Hale. “It’s all so freaking cookie cutter on rock radio now. It sucks. So for that we’re happy to be called a British band at this point. At least in the UK listeners are still open to artists being creative. Over here [in the US] we are literally forced into all these incredibly restrictive rules regarding how we record our songs. ‘Vocals have to come in in five seconds, the chorus has to start before forty seconds, the song can’t be more than three minutes and thirty seconds’. They’ve sucked the lifeblood out of what used to make rock so freaking awesome.”

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