ED HALE DREAMS BIG FOR NEW ORLEANS ON LATEST MUSIC VIDEO

Shooting wrapped up this weekend in New York City for the newest music video for singer/songwriter Ed Hale’s song “New Orleans Dreams” which is scheduled to be released as a single to commercial radio stations in the US, the UK, and seventeen countries in Europe on August 15th. This will be the third proper single from Hale’s latest album Ballad On Third Avenue, the most successful album to date of Hale’s solo career. The song follows in the footsteps of the album’s first hit single “Beautiful Losers (Ballad On Third Avenue)” which tore up college radio charts in late 2009, followed by “I Walk Alone” which broke the singer into a brand new radio format known as Triple A on over one-hundred stations nationwide throughout 2010.
Hale and crew were sure the next single from his new album was going to be the opening track “Scene in San Francisco”, an obvious choice and a standard throughout Hale’s tour dates over the last eighteen months. The band has not performed “New Orleans Dreams” live in concert even once so far. But that was before the BP Oil Spill and the spring floods that hit the South earlier this year; scenes that captivated America and broke hearts all over the world. It was then that the singer’s record label (Dying Van Gogh Records) decided to switch gears and release the poignant and politically-flirtatious ballad “New Orleans Dreams” instead. A clear stand-out on the album as a whole, “New Orleans Dreams” is an acoustic guitar and harmony driven ballad that calls to mind Simon and Garfunkel, Kings of Convenience, and Belle and Sebastian; the only problem being that the song clocks in at just over six minutes long — not exactly the made for radio airplay 3’30″ that is expected in today’s highly structured attention deficit music market. One of the biggest radio promotions company in the US approached the singer’s label and offered to take the song to a yet another new radio format, Adult Contemporary, for the singer who has primarily been associated with the Alt Rock genre, if the label could provide a shorter radio remix that is. That task was handled by producer/engineer extraordinaire Zach Ziskin of Funny Monkey Enterprises, a longtime colleague of the Transcendence camp. Fans will soon be able to hear the new shorter polished and primped radio remix of the song on radio all over the US and Europe when it hits come August.

PRODUCTION CREW SENT TO NEW ORLEANS TO CAPTURE FOOTAGE FOR “NEW ORLEANS DREAMS” MUSIC VIDEO

After seeing the footage from the latest natural and man-made disasters to strike the South, Ed Hale decided to release the song “New Orleans Dreams” from his Ballad On Third Avenue album as the next single to radio to raise money for the American Red Cross to help people struggling down there who have lost their homes and more. Thus a portion of all proceeds from sales and digital downloads of the song will go directly to the American Red Cross.
But releasing the song as a single wasn’t enough. Hale decided that the music video for the song, written years before the BP Oil Spill and this latest deluge of flooding and tornadoes, should feature real time video footage of what it looks like down in New Orleans and the surrounding areas right now. So he tweeted out to fans on Facebooka simple message looking for someone who lived in the area who could supply current video footage for his new music video.
Hale was relieved to discover many very capable people had applied for the project. One of them was Brian Johnson and company from Anim8ter Graphics. Hale was excited further by the project because it turned out that Johnson was an old friend and classmate of Hale’s from high school. On Memorial Day Weekend, Johnson and crew set out on a roadtrip from Central Florida to drive to New Orleans to film live footage of the city for the upcoming music video. They are currently in New Orleans as we type this post and report that though the devastation is alarming and heart wrenching, they have been able to obtain oodles of excellent footage of what things look like down South. They are updating us every few hours as well as their own Facebook page.
Hale believes that featuring real life video footage of what it looks like down there now will help raise more awareness about the multitude of different catastrophes that the people of New Orleans and the surrounding areas are having to deal with, even though the news reporting of the sound bite may have disappeared from the radar.
A music video for the song will come shortly as soon as the Anim8ter crew gets back and finishes editing. Our prayers and good wishes are with the crew to return home safely. In the meantime, fans can listen to and buy the song from iTunes or Amazon.com and get at least a small sense of satisfaction from knowing that their money is going to a good cause. Lend your own ninety-nine cents by listening to and buying the song below: