Longtime Ed Hale and The Transcendence guitarist and multi-instrumentalist Fernando Perdomo talks about the recording process of the band’s latest album, All Your Heroes Become Villains, available at music stores everywhere, amazon.com or the iTunes music store.
“The All Your Heroes Become Villains album was recorded in a very interesting time of my life… a thrilling two week love affair I had with a talented singer had just ended and I was down in the dumps. I had an awful haircut ordered by a Latin artist I was touring with and I was totally ready to make an amazing record with Transcendence. (We ended up making two but that’s another story!)’ [Editor’s note: Perdomo is referring to the band’s often leaked and lauded but as of yet unreleased The Great Mistake album.]
“Upon arriving to the studio, I knew instantly this was gonna be an interesting project. Ed now lived in New York City but he had flown down to stay indefinitely to finish the album with the band. He was so amped up. Everyone was. He had this artist, Gina Rowland, who he had met online, there working on her art for the album cover in the studio with us while the songs were being recorded. She sat quietly and listened to get influenced and inspired by the music. We fell in love instantly…
“Recording my guitars was hard on the record because Ed had strict rules for what he wanted … No Santana, No Blues, No Allman Brothers, No Clapton, No Springsteen… He had all these annoying signs hanging up on the walls. He was constantly making signs with big magic markers and hanging them all over the studio walls. “There’s no such thing as over produced” and “There’s no such thing as not enough production”. Contradictions everywhere. All the time. The process was confusing. He was searching for something…. He was being very fluid. Also, the songs had some heavy metal influences and electronica elements to it that did not make sense to me at the time… but again he was searching for something else, something we hadn’t done before.
“Halfway through the making of the record I went off to LA to join the band PRICE. That’s when Zach Ziskin took over… He had already tracked guitar on the album. He’s like the fifth Beatle of Transcendence. My LA and PRICE days ended with my mom getting diagnosed with Cancer. I came back and added my guitars to the album. We panned Zach’s guitar part towards the left, mine towards the right, and Ed’s rhythm guitars dead center. The crazier I played the more it fit the album! That’s Transcendence.
“Years later… I almost cried listening to the finished record in my car… The album is a masterpiece… and a real testament to Ed Hale’s writing and vision and the whole band’s genius… and EVERYTHING MAKES SENSE. And so is life… you never know what will make sense in the end…”
ED HALE’S “SCENE IN SAN FRANCISCO” CONTINUES TO RISE UP BILLBOARD CHARTS WITH A BULLET
Transcendence frontman Ed Hale’s latest single, “Scene in San Francisco” from his solo album Ballad On Third Avenue, continues its rise up the charts this week in the Adult Contemporary (AC) radio format, with over 1000 spins per week and several new stations adding the song to heavy rotation, including WDKB out of Dekalb, IL and KHMX in Santa Rosa, CA. The song has also been getting heavy airplay on Sirius XM channel The Blend, Clear Channel’s iHeart Radio, The TM Studios Weekly Hit Disc, and the National AC Premium Choice Channel.
The song is still holding strong at #26 on Billboard’s Adult Contemporary Top 40 Chart and #15 on the FMQB AC Chart among stiff competition — including Adele, Jason Mraz, Katy Perry and Coldplay — in one of the fiercest months in years in the format, one that many radio promoters are calling “a blood bath”. Hale’s “San Francisco” remains the #1 Most Active New AC Independent Song and Artist on the charts for the 12th consecutive week (as measured by BDS/R&R and Mediabase). Word is the official music video will be released on Monday April 9th, 2012.
THE AMBASSADOR ARRIVES: ED HALE BREAKS INTO BILLBOARD’S TOP 30 WITH “SCENE IN SAN FRANCISCO”
NEW YORK, March 6, 2012 /PRNewswire/ – In a breakthrough moment for independent artists, “Transcendence” singer-songwriter Ed Hale achieves his first Billboard Top 40 hit with last week’s Hot Shot Debut, “Scene in San Francisco,” which is currently #25 and rising on the Adult Contemporary chart. The song is from his latest solo album, Ballad On Third Avenue (Dying Van Gogh Records).
Fifteen years and nine albums in as a recording artist, newcomer Ed Hale is no newcomer. Aside from his solo albums, he also sings in the eclectic indie rock band Ed Hale and the Transcendence, who debuted in 2002 with the album Rise and Shine, where Hale, nicknamed “The Ambassador,” sang in five different languages. As the band prepared a national tour to support their newest release entitled All Your Heroes Become Villains, Hale’s latest single started achieving major radio success in the AC format.
Hale noted, “Our solo albums were just side projects, so this is all pretty weird and unexpected.” Rising on both Billboard and the FMQB AC charts, “Scene in San Francisco” was picked up by Sirius XM satellite radio station “The Blend” and has been ranked the #1 Most Active Independent artist release on the Mediabase AC Chart four weeks straight.
Hale’s first single to go commercial from Ballad On Third Avenue, “New Orleans Dreams,” peaked at #10 in the Adult Contemporary format (FMQB) and is still in heavy rotation on the AC Top 100. With two Top 40 songs on commercial radio, the singer’s biggest struggle he says has been maintaining indie credibility and loyalty to his art. Breaking all the rules and saying no to selling out has become a badge of honor for many independent artists. Hale cites “relentless perseverance and never giving up” as the secret to his most recent overnight success, adding, “I wouldn’t exactly call it overnight success.” Regardless of his exact formula, “The Ambassador’s” Cinderella story is a major spark in the evolving indie-music revolution.
“Ed Hale’s Ballad On Third Avenue will feel right at home to the same crowd that loves the music of Wes Anderson movies,Rubber Soul-era Beatles, Bright Eyes, Simon and Garfunkel, or Nick Drake” – music-city.org
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NEW ED HALE INTERVIEW TO APPEAR IN PENS EYE VIEW MAGAZINE MARCH 9TH, 2012
New interview with Transcendence singer/songwriter Ed Hale to appear in Pens Eye View Magazine on March 9th. Hale talks about his latest hit single “Scene in San Francisco” becoming the Hot Shot Debut of the Week in Billboard Magazine, and other songs on his Ballad on Third Avenue album including “New Orleans Dreams”, as well as what life is like on the road, how he overcomes stage fright, his band’s new Dark Knight-themed album All Your Heroes Become Villains and what it’s like having hit songs on Adult Contemporary radio when you “play in a rock band”.
ED HALE LIVE ON-AIR RADIO INTERVIEW AT 4PM EST ON HEALTHYLIFE.NET RADIO
Transcendent singer/songwriter Ed Hale will be interviewed live on air by PJ Grimes on the Backstage Gourmet radio show broadcast over the internet radio network HealthyLife.net, 4pm EST. Fans can tune in and listen live by clicking the stream on HealthyLife.net or check out the archive of the show after broadcast here: http://www.healthylife.net/RadioShow/archiveBSG.htm. Tune in to hear The Ambassador discuss his favorite vegetarian recipes, in addition this his music, activism and other healthy passions.
Healthy Life features eclectic talk programs with a positive twist. Their mission is to help eliminate fear, advance positive thought and encourage the concept that we are all one here for the greater good of all.
“SCENE IN SAN FRANCISCO” ON XM/SIRIUS ‘THE BLEND’
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ED HALE “SCENE IN SAN FRANCISCO” DEBUTS IN THE AC TOP 40 — #1 R&R NEW & MOST ACTIVE SONG OF THE WEEK
In less than four weeks from its debut, Ed Hale’s latest single “Scene in San Francisco” blasted into the Adult Contemporary Top 40 this week landing at #33 (as measured by Mediabase) earning both #1 A/C New & Active Song of the Week (most active new songs on chart) and #1 Most Active New A/C Independent Artist (BDS/R&R/Mediabase). The song tied for the #4 spot on the Most Added Chart and picked up Sirius XM satellite radio station The Blend for rotation.
This is Hale’s third single from his latest solo album Ballad On Third Avenue. (Dying Van Gogh Records) The album’s second single, “New Orleans Dreams“, peaked at #10 and is still in heavy rotation on the AC Top 100. Hale is also enjoying widespread critical acclaim for the new Ed Hale and The Transcendence album All Your Heroes Become Villains, a heavier Brit-pop/modern rock-opera collage created with his long time bandmates in the group formally known as Transcendence.
”Scene in San Francisco” was written by Ed Hale and William Sommer. Produced and Engineered by Fernando Perdomo, Executive Produced by Roger Houdaille and Nahal Mishel-Ghashghai, mixed and remixed by Zach Ziskin. The song is being serviced to Adult Contemporary radio by MVP Entertainment and South Beach Marketing and Promotion, to Triple A radio by FMQB and Marathon Music, and to College Radio by The Syndicate.
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ED HALE LIVE ON-AIR RADIO INTERVIEW TONIGHT AT 8:30 EST ON BLOGTALKRADIO
Transcendent singer/songwriter Ed Hale will be interviewed live on air by Ryan Holmes on New York’s Blazinry Radio Show tonight (Thursday February 16th) at 8:30 pm EST. Fans can tune in and listen live at BlogTalkRadio.com/blazinry. Tune in to hear The Ambassador discuss his new hit single “Scene in San Francisco”, the socio-politics behind his last hit song “New Orleans Dreams”, the band’s latest album All Your Heroes Become Villains, the current state of affairs between Iran/US relations, the Grammy Awards and a host of other subjects.
BlazinRy Radio is an entertainment show powered by Blog Talk Radio. The episodesbegin by covering the hot topics of the day in entertainment, news, and sports. BlazinRy host Ryan Holmes then chats with today’s hottest artists and entertainers. Recent guests include hip-hop legend Biz Markie (“Just a Friend”), Grammy nominee Jaret Reddick (Bowling For Soup), Sanjaya Malakar (American Idol), Emmy Winner and Tony nominee Tammy Blanchard (Judy Garland: Me and My Shadows), Marisa Von Bleicken (The Glee Project), Jared Blake & Lily Elise (The Voice), Emmy nominees Van Hansis and Colleen Zenk (As the World Turns), Jake Silbermann (Gossip Girl, Stuffer), Eric Sheffer Stevens (Julie & Julia, Silent House), Ignacio Serricchio (General Hospital), Paul James (ABC Family’s Greek), Emily Bergl (Desperate Housewives), Playboy cover girl America Olivo (Bitch Slap, Friday the 13th) and more.
Media Requests and PR
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Jennifer Allison
704-785-0079
jenn@exemediagroup.com
SLOUCHER REVIEWS ALL YOUR HEROES…
A concept album of sorts, Ed Hale and the Transcendence‘s All your heroes become villains is a collection of songs tackling different genres. Not too diverse to be disparate but still different enough to be dissimilar, it harks to some brit pop, some prog rock and, of course, some blues based rock.
After a strange, chaotic and almost cacophony-laden intro (‘All your heroes become villains – Main Theme’), the band goes for a more straight up approach. ‘Blind eye’ has a foot clearly planted in 70s arena rock with some good ol’ riffing (rocking moments there). It’s a wild song and it’s a safehaven after the more experimental nature of the opening track.
Read full review: http://sloucher.org/2012/01/10/ed-hale-and-the-transcendence-all-your-heroes-become-villains/
ED HALE’S NEW SINGLE “SCENE IN SAN FRANCISCO” DEBUTS AT #2 ON MOST ADDED CHART THIS WEEK
Ed Hale’s newest single “Scene in San Francisco” was released to radio and retail this week and debuted at #2 on the FMQB Most Added Chart tying with Kelly Clarkson and Roberta Flack. The unstoppable Train took the #1 spot with their latest release “Drive By”. Hale’s “New Orleans Dreams” is still in the Top 40, falling to #33 this week.

