June 27 to June 30, 2009, Transcendence singer/guitarist Ed Hale has flown to Miami, FL to shoot the first music video from his new Ballad On Third Avenue album. Hale and some of the other Transcendence boys will appear in the video for the title track, the song nicknamed “Beautiful Losers,” which is the fifth track on the album. The video is being directed by Flavia Molinari. It is currently the most popular song from the album being played on college radio stations across the United States and Canada, rotating on approximately three-hundred stations. Not much is known about the video except that most of the shoot is taking place in a hotel and it is being filmed in black and white. Plans are also under way to film the music video for the first proper commercial single from the album, the second track “I Walk Alone,” which hits Triple A stations nationwide on August 2nd.